Develop or extend a brand
A new business or a new concept deserves an identity with purpose. We develop logos and branding with their physical applications in mind.
Explore logo designBranding & rebranding · Charlotte, NC
A brand worthy
of your business.
You’ve built a business people believe in.
Give it a presence that says so.
From identity to installation, we create brands and signs that carry your character into every encounter.
Let’s shape your next chapter Explore our approachConnecting…
The value of a first impression
One identity.
A thousand encounters.
Your logo leaves the screen. Its work begins.
On your building. In a customer’s feed. At the reception desk. Each encounter helps people recognize your business and decide what to expect.
We consider those moments together, so the identity you choose today can serve the business you’re becoming.
Recognition is built one impression at a time.
Where we can help
Build. Evolve. Bring it to life.
Refresh what people see
Your business has evolved. We help you decide what should stay familiar and what needs to change so your location reflects who you are today.
Talk through a refreshBring an approved brand to life
Already have a logo and brand guidelines? We carry that direction into coordinated signage, with design, permitting, fabrication and installation managed together.
See brand executionThe Alleyway · A brand extension
A new character.
The same roots.
A fresh identity, with something personal to carry forward.
The Alleyway needed a character of its own and a connection to Harp & Crown. For the client, Irish heritage belonged in that story.
The gold interlaced border gives that heritage a place in the design. “By Harp & Crown” names the relationship. The cocktail-glass Y introduces the new concept.
We carried the identity through a digital brand package and the design and installation of the exterior sign.
Brand identity · Digital assets · Exterior signage
The established identity
Irish heritage, woven in.The border held personal meaning for the client. Its knotwork recalls the Irish interlace tradition.
Selected work
A presence people recognize.
From the first glimpse to the welcome inside, every sign has a part to play.
01 / Exterior & windows
Own the first glance.
Egg Roll brought the brand and the vision. We brought it into the space, outside and in.
Bold lettering and yellow window graphics make the entire storefront part of the introduction.
Explore storefront signs
02 / Reception & interior
Make arrival feel right.
At Passero, we created a cohesive interior experience from reception through the conference room.
Clear lettering, a confident blue wall and room to breathe give the welcome its own presence.
Explore lobby and reception signs
03 / Glass & shared spaces
Let useful surfaces express your identity.
A continuous frosted band gives the name a clear place on the glass while leaving views above and below. Brand expression can work with the character of the space.
04 / Vehicles
Take recognition beyond your address.
The name leads on this catering van, with contact information below. A delivery becomes another encounter with the business, even when the storefront is miles away.
Explore fleet graphicsOur perspective
Think beyond the logo approval.
A design you love is a promising beginning. Its real test is what your customers see.
A name that looks clear on a laptop may lose its presence when viewed from the road. A familiar color can feel different in light, depth and materials. We bring those considerations into the design conversation while choices are still easy to make.
That’s how we think like a marketing agency that makes signs: start with the impression your business should make, then work out how to deliver it.
Rebranding. Signage. Business value.
Invest in your brand.
Build business value.
Your brand project + a free business valuation
Rebranding and signage are investments in the value of your business.
A stronger identity and physical presence build recognition, influence customer response and shape how buyers see the business. Those are business assets worth understanding.
Our branding and rebranding services include a complimentary business valuation provided by a qualified investment partner. Connect the investment you’re making in your brand with the value of the business behind it.
Request my free valuationHelping an owner prepare a business for sale? Explore branding and signs for a business sale
From conversation to installation
One team to carry it through.
Bring us your vision, your existing brand or the feeling that your business has outgrown its first impression.
Let’s talk about your rebrandUnderstand what’s changing
We talk about your business, your customers and what deserves to stay recognizable. Together, we establish what the project needs to accomplish.
Develop the identity in context
We design or adapt the brand for the places people will see it, considering scale, surroundings, materials and illumination where appropriate.
Plan and deliver the signs
We manage sign design, required permitting, fabrication and installation, and coordinate the rollout with you. Property requirements and site conditions inform the plan.
Before you begin
A few practical answers.
Do we need a new logo or better signage?
If customers recognize your identity and it still represents the business, better physical presentation may be enough. If the business has changed, the identity may need attention too. We start with what’s working, what’s changed and what people see at your location before recommending the scope.
Can you work with our existing designer or brand?
Yes. We can execute an approved identity and work from your brand guidelines. We consider how it translates into physical signs and explain adaptations needed for the location, materials or viewing distance while preserving the character of the brand.
Can you help with a new location?
Yes. A new location is an opportunity to plan the first impression before the doors open. We can develop the identity or work with your established brand, then plan exterior and interior signage around the space and the way customers will arrive.
Does everything need to change at once?
We can help plan a phased rollout. The important part is deciding what needs to change together so customers can still recognize the business and find the right entrance. The right sequence depends on the identity changes, your locations and the signs already in place.
What affects the cost and timing?
The amount of brand development, number of signs and locations, materials, illumination, approvals and installation conditions all affect the project. We establish the scope and explain the proposal and schedule for your situation. A conversation about your business and location is the place to begin.
More ways to make your mark
Your brand, everywhere customers see it.
From the first glimpse of your building to the welcome inside, we help your business look consistent, inviting and easy to recognize.
Storefront & building signs
Illuminated letters, dimensional lettering, cabinets and blade signs that give your business a presence.
Roadside & property signs
Monument, pylon, and post-and-panel signs that help customers spot your location and find the entrance.
Reception & interior signs
Lobby logos, dimensional lettering and LED neon that bring your character into the space.
Windows & walls
Window graphics, privacy film and wall murals that make useful surfaces part of your brand.
We also help with wayfinding, vehicle graphics, banners and event displays.
Thoughtful design. Fabrication. Required sign permitting. Installation.
Your business starts the conversation
Let’s talk about your next chapter.
Tell us what’s changing and what you want people to see. We’ll talk through your brand, your location and the most useful next step.
Let’s talk about your sign
Request received. Thank you.
We have your request and will follow up using the contact information you provided to talk about your business and your plans.